LT anniversary blog
Mrs Lehmann and the economic miracle
The spirit of the 1950s is alive and well at LT in Trub. Mrs Lehmann – the star of our short series 75 years of cheerful TV commercials with LT – is prospering in the 1950s economic boom, and never before has she found a birthday present for her husband, Hans, so easily. Luckily she can visit the LT shop!
Hans will be overjoyed to find an original Fiat badge when he opens his present – and even more so when his beloved tractor gets a shiny new front grille.
(German original version with English subtitles.)
Original parts for Fiat and New Holland are also available in the LT shop in 2019.
LT is also heading into the 1960s with a spring in its step, as Hans Lehmann launches his first forestry product – a steely pulley.
The spot for the new product with Mrs Lehmann and the LT pulley will be shown on Monday, 20 May 2019, in the LT anniversary blog.
During the economic miracle, advertising was about entertaining as well as informing. This is why Mrs Lehmann reads a poem in the style of the ads of the 1950s.
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