Mrs Lehmann and the LT Pulley
Things are really looking up for LT in the 1960s. The pulley that the company has developed is a huge hit. The LT Pulley is a success from day one and, of course, needs advertising in a style that reflects the times. That’s why we created the perfect TV spot.
Today, Mrs Lehmann shows that “even a woman” can use LT products effortlessly.
(German original version with English subtitles.)
In the 1960s, modern materials are a major selling point. This decade – particularly the space race between the USA and the Soviet Union, which culminated in the moon landing at the end of the decade – made one thing abundantly clear: technology is the future. And it is the future of LT, too.
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