LT anniversary blog
Mrs Lehmann explains direct imports
Direct imports are certainly no laughing matter for Mrs Lehmann. She discusses how parallel imports work, and how they enable LT to guarantee lower prices for its customers, very seriously, just like in a feature from a TV programme about consumer protection.
(German original version with english subtitles.)
LT is committed to helping maintain a fair replacement parts market in which the aim is to provide the best service and top products at great prices.
The digital Instrument panel for New Holland tractors is directly imported by LT – and the price is still fair in 2019.
Next week, the final commercial from the 75 years of cheerful TV commercials with LT series brings us right up to the present day. Mrs Lehmann has started a career as a YouTuber and influencer, and we will be watching her unboxing her order from the LT shop.
LT is committed to open competition. In 2017, Bruno Lehmann AG informed the Swiss Competition Commission about a competitor that they suspected of violating competition legislation. The Competition Commission is now investigating. This is not just a victory for LT, but also for the free market economy in Switzerland.
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