LT anniversary blog
TV premiere of “Mrs Lehmann”
Our series of commercials – 75 years of cheerful TV commercials with LT – starts now. Today we’re going to show you what an advertising spot for the company founded by Hans and Ernst Lehmann in 1944 would have looked like in those days.
In black and white, with small image errors and crackling audio – just like in the 1940s – Mrs Lehmann presents a special product from the LT shop with a dazzling smile and bags of enthusiasm: the all-in-one 3M Peltor Pro FM ear protector and radio.
(German original version with English subtitles.)
Curious? The Peltor with radio is of course available in the LT shop in 2019 too.
Next week, on Monday, 13 May 2019, Mrs Lehmann will rhyme her way through adverts from the 1950s – guaranteed to help you start your week with a smile.
Back in the 1940s, when LT was in its infancy, young entrepreneur Hans Lehmann could only have dreamt of such an advertising spot. Now, on LT’s 75th anniversary, this dream has come true.
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